I like that it is easy enough so anyone can use without having any previous experience with writing marketing content or sales letters/emails etc.. The only thing i dislike about this tool in my opinion would be its price point (it's not cheap). It also doesn't have as many bells & whistles out-of -the box but you could always add some more customizations yourself! There are tons of other options available if they don;t do what your looking fo rbut persadoes does all those things well at an affordable cost compared to others competitors who may charge much higher prices than themselfs!!