The simplicity of the interface, which you don't need much practice to master. Some of the more technical options may be more difficult to master for a non-geek user, but it is straightforward enough. The reporting system is very robust. Support for many legacy systems with custom fields is seamless. The data quality features are top notch. The reporting system provides easy access to all the metrics about your data flows along with the individual data flows. It is easy to identify trends, even for complex data flows. It is a great tool for troubleshooting data flows. We needed a tool that would seamlessly handle all of our data flows. It gave us just that. We are able to drill in on a specific data flow to see how things are performing. Data quality reporting helps us to understand both our good and bad data. It is very easy to use, it has many features and is very effective in reducing the risk of attacks (both on-premise and cloud). The price for the solution is not expensive, so it does not require a large budget. There are some limitations in terms of the number of connections supported. I would recommend this product to anyone who wants to reduce the risk of attacks. In particular, we have reduced the risks of attacks against our organization.