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Review on Attention Insight by Walter Velasquez

Revainrating 5 out of 5

Attention insights - A useful web analytics software

We've been using attention insight for several years now and it has worked well in our agency. They have always answered questions promptly or put us onto someone who can answer them quickly. There's not too much we dislike about their product other than that they don't do quite as many countries yet (and maybe some languages?). I would say if you want to keep track of where people are looking at your website when they aren’t interacting with any page elements then this is one way to go! This isn't something new but rather an existing service so there really isn't anything else worth mentioning here. I like the fact that they have the capability of seeing the impact of each and every advertisement on the website. It is also very easy to use and offers many features. I do not like that the cost is high and the service is very expensive. I would recommend the usage of this tool for the companies that are in the advertising business. It really helps in determining the impact of advertisements on website. It also provides insight on which advertisement performs better and which one should be replaced.

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Pros
  • With data collected over time across multiple campaigns these results provide valuable feedback around campaign performance overall; including what ads performed best / worst together with demographic analysis & segmentation opportunities from within AdWords
Cons
  • Good but not great