I like that it provides one stop shop for all my application security needs. We are able to quickly identify issues, remediate them, and then measure success of those efforts. It's quick and easy to get started with, but not so easy to master. Take some time to learn how it works! Understand what is being tested, how to write tests, and where to find the best documentation. The product isn't perfect, but I think they have learned from their experience and continue to improve it regularly. We were solving our application vulnerability assessment needs within the confines of a single platform (no need to integrate 3rd party tools). This allowed us to focus our attention on building a great product rather than integrating multiple products.