The tool does a great job at searching for duplicate records and normalizing those records. I can use the tool to create my own rules to search for records that match certain parameters. It is easy to use and navigate. I have been able to identify and remove duplicate records that are not correct for my business. There are some limitations when you are trying to get a large amount of data. It can take some time to run. I would recommend this product but if you are looking for a quick fix, you may have to look elsewhere. I am solving the problem of duplicate records in my business. I like this product because it helps me find any number or type if records in my database are similar so they can then all have one master copy insteadof having multiple copies with different information about each individual client/customer! It makes finding those specific clients easier when searching through large databases where there may not always exist an exact match but some variation between them would do just fine!!