Out of the package you need to steam it or something to get out some of the folds, I used a hand steamer. The seam is set up for vertical but I wanted horizontal which was not a real problem. I figured out which side to use, used some large clips on a PVC pipe, hung it up and it was great. When I'm done I role it up on the PVC pipe and put it away. Both my photo and downloaded backdrops work as if it was a studio. This is a good product.
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