This product is ideal for any endurance athlete and is comparable to the more expensive products I have used in the past such as NO-Booster and BeetElite. I originally bought this because it was the lowest price I could find for an organic powder form, but after a month of use I will definitely continue to buy this product. It helps you focus in and out of the gym and is a great coffee alternative if you don't like caffeine or just need a little boost of energy after the coffee has worn off a few hours before bed. I would say the effects can last up to 5-6 hours but it depends on how active you are. It's also ideal if you're good with ingredients and want to know exactly what's going into your body. FRESHNESS/QUALITY: I kept the jar in the fridge all the time and had no issues with the powder clumping or loss of freshness/flavor. .FLAVOR: This isn't the best tasting powder since it's a pure beetroot product, so I either mixed it with 4-6 ounces of water and a tablespoon of stevia, or mixed it with an energy drink or sparkling water. It mixes well with cold liquid, so there are many options. GENERAL: I would highly recommend this product and will continue to buy it myself.
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