I like how easy it is to use for new users as well old ones alike! It has helped us streamline our email campaigns which in turn have resulted into more sales leads from these emails with less time spent by me (the person sending them). The only thing i dislike about this software are some parts where they don't make sense or sometimes doesn’t show up properly but other than those minor things its been great experience using their products so far!! We were able send targeted mailings without having any technical knowledge required - we just needed someone who knows what he/she doing :).