I like that it is intuitive, has great reporting features (like A/B testing), can be used with multiple platforms including WordPress & WooCommerce as well! We are using market volt in several of my client's sites - one being an ecommerce business where they sell custom embroidered items. The reports we have been able use so far give us some good insights into what works best from design standpoint but most importantly helps them improve their conversion rates which ultimately leads to more sales revenue.