The heatmap shows me exactly where visitors are looking at my website, as well what sections of it they find most interesting or engaging! I can also see if there's any opportunities for improvement in terms user experience - how could i make this more easily navigable? It helps us identify potential issues with our site design & UX before we have even launched them by showing which parts users tend not engage with (and therefore might be missing important features). This has saved so much time when trying out new designs/features without actually having an audience yet!! We've used other similar tools but none compare like HMC!