It was easy to set it up, it's super fast, and you can use custom dimensions to filter out your data. I wish there were some more features - maybe a better way to use segmentation or conversion tracking across multiple channels would be nice. But, other than that, this software does everything we need it for in one place. We've seen a huge improvement in our reporting since we started using GA Connector. We are now able to get deeper insights into our users' behavior, as well as see what campaigns drive traffic.