The lamp is designed to draw attention to what it is illuminating, not itself. This bulb has a "curved" glass face (you can see it in the photo ) that focuses and emits a sharp beam of light in all directions, even at 90 degrees to its surface. I use it to light a painting above my fireplace but am constantly distracted by the bright light coming from the bulb. I returned it for a flat face lamp like the Phillips Par 16 which doesn't have this problem.
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