It was easy for me because I am very familiar with Google Analytics, which is one of its core features that really helped us improve results from our website's analytics reports using this software! The interface does not look too user friendly but it provides many options in terms if you are looking at just about any feature or tool used by most marketers out there - e-mail marketing tools; social media tracking etc.,etc.. So far nothing much came up as being good/bad though we have only been running gotcha seo since last month (just over). If your goal has something related directly towards getting more clients then Gota SeO will be perfect choice especially when doing an audit report after every few months would let them know what needs improvement before implementing changes into websites' optimization process.-.