I like that it is easy to use, has an intuitive interface which makes things very simple for my customers who do not have experience with writing their own content or social media posting tools (such as facebook). There are several features in storybox suchas scheduling posts ahead of time so they don't get pushed out before we release them. For example you can set up your first post two months ago but want everything else scheduled after then.This allows us plenty of flexibility! It also gives me insight into what kind words/trends our audience likes best - this helps inform future campaigns where we need more people talking about certain topics!