The most interesting part is that I can connect with my audience in order to get their feedback, this way it's not just a one-way conversation but we are both in the loop. It also helps me keep track of all those conversations that take place through social media channels like Facebook, Instagram etc., which then allows me to plan accordingly for future campaigns. It would be great if there was an option to create custom post types so as to easily organise them into folders or categories.
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