If rating based on features only then 5 stars. 4 only because I find the cables to the controller stiff and ugly. Some of the other reviews I've read have mentioned that you can feel the wires in the ceiling: they're definitely there, but I don't agree that's a problem. The wires in the ceiling can only really be felt if you really feel them. With a blanket they don't stand out. The blanket itself is plush and feels comfortable, even if the materials aren't exactly merino wool or anything special. It feels good and looks like it will wear well. Soft; excellent tactile sensations on both sides indeed. I've used this product three ways and they all worked very well - they all had the furry "down" side. 1st, like a blanket, sitting on a chair, fluffy side down. Warm even before switching on. cozy! Then put it on the sofa (our sofa is fabric), raise it and just sit on it. It's like heated seats in your car. Finally, about half an hour before bed, I put it on the bed between the comforters and the comforter and turned it on full blast. Our bedroom is beyond cool this time of year and all I can say is AMAZING! However, it's too hot to leave it on while sleeping, so I just turn it off as soon as I walk inside. Pure bliss - lying in a warm bed. Comes with an ugly and not very pretty sticker. I took ours off with some effort - maybe I shouldn't have, but it's much better without. Very happy with this purchase! UPDATE: 3/1/2018 - How this product is enough to get a second one for my mom. She loves it and says she uses it every day.
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