I like that it is easy to use, my friends know immediately when they receive texts from me. It's also very affordable compared with other texting apps or services. Sometimes you can't see who has sent you a message even if there are many people in your contact list. You need to manually type out each person's number so it takes time. If you want to communicate quickly with lots of different people at once then this app will work for you! Great price point as well. I am using this service to help promote my business by sending promotional offers to potential customers via SMS messaging.