We use it as part of the analytics for one of our most trafficked sites where we're constantly looking at new ways in which people get there via different paths or searches versus going directly through links (from social channels etc.). It's been really valuable from that point of view but also very easy to navigate once you know what things mean! Also helpful when creating content - I can easily see how many visitors come specifically from that channel/search term & compare with other traffic sources. The best thing about competiscan is that it allows us to easily see what we're missing in terms of data for any particular competitor or offer. It's also great because there is so much competition out there! There isn't anything I dislike at all. If someone has questions regarding how to use competiscan they can always contact support@competiscan.com. We've been able to get some good insights from using competiscan.