Firstly I have a Nikon SB-900 which is a very large flash and the honl is still much larger than the flash head. The honl honeycomb grid is a great idea but I think it could be improved. I don't like that there isn't a rubberized velcro strap that wraps around the flash. Also, the way it attaches with two Velcro straps on the sides makes the mesh feel messy and fluffy. I think it's quite expensive for what you get and the quality of the fit and finish.
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