I like being able to see what we've done in our campaigns from start to finish. The data is very useful as well. Some of it could be more streamlined. It's a little difficult to navigate sometimes within nicework or when pulling reports from other areas. However, I think the platform is extremely powerful and can do so much more than just a simple lead scoring system. There are many aspects of the software that make up the entire campaign management process. From marketing automation, to reporting, and even lead management, this product does it all. Tracking leads and opportunities is incredibly important and this platform helps us manage that effectively.