I don't know exactly what "love" is, but I've already used it to lift a few 30' 20" diameter logs out of a deep bed here in Vermont and it works great. I use a heavy duty Home Depot tow chain that comes with hooks on the ends and costs about $30 if I remember correctly. The chain goes through a hole in the pulley and wraps around the tree a few times. The holes are big enough for even the hooks to go through. My tractor has a 12,500 lb Tuff Stuf electric winch. The cable runs through a detachable pulley, making it easy to carry. Surprisingly, the chain didn't hit the tree at all. I would use this with an SUV like a Jeep if I liked it. It will work. Very simple device, it's not clear why they cost so much. The price of this one was better than I've found anywhere else and you can't get better than "works perfectly" with a famous brand.
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