It's simple, easy to learn (I'm coming from Microsoft Office) - even for my non techy momma friends who are learning how it works together with me in our small team of 2 people is an ease of using this tool. There isn't anything I dislike so far about Product kickstart as we've been testing out some features that have helped us streamline what used be quite time consuming tasks into just clicks away; all while still having access to other tools when needed or desired. We're able get work done quickly without feeling overwhelmed by too many options at once which can make things seem like they take forever sometimes due to lack of knowledge/skillsets available within your organization to help you navigate through everything.