The platform is easy to use and has a very intuitive interface. The ability to create campaigns and connect to multiple social networks is a great feature. The reporting is very in depth and allows you to drill down and see exactly what is working and what isn't. I have used other platforms and I would give Prefinery a try. I have not found anything I dislike about the platform. It is very easy to use and has all the features I need. I have been able to implement campaigns for my clients and track the results. The user interface is very easy to use and the customer support is always willing to help. I like that the platform is very simple to use and that it is very affordable. I dislike that the platform does not offer a free trial. I also dislike that the platform does not offer a free version. I have been able to use Prefinery to create a viral marketing program for my business. I have also been able to use the platform to create a word of mouth referral program.