The cable came tightly packed in a plastic bag (see photo from other reviews). Mine had serious corners instead of loops because it was wired. These zip ties were so tight that they severed the outer blue coating. I believe this caused the wire in the case to break. I couldn't connect a new USB 3.0 hub with a USB 3.0 B port. I've tried several 3ft USB 3.0 AB cables I already had and it worked - only this 10ft cable didn't work. I ordered another 6ft brand and sent it back. I wish it worked, I really needed the 10 foot length.