It's an excellent tool that helps get us domain suggestions very quickly. Some examples we've gotten back have been so good (and easy) they make it worth signing up! If I could change anything about this software - it would be adding more filters like city/location etc which makes searching through ideas even faster and easier! We use Name Robot to search for suitable alternative words when coming across trademark conflicts with big companies who want our products named differently from what could actually happen due to competition with existing brands. The ability to get creative with your options! There really isn't anything I dislike about this tool - it's easy enough that even my 11 year old niece could use it (she loves creating websites). It has saved me so much time trying out different domain ideas for projects/companies. We've been able to find some great possibilities without having them taken by someone else first! Also being able to search through thousands upon thousands of potentials makes finding exactly what we want super simple!