Review on DataReef by Andrew Mclemore

The most important thing I like about this software is that it has helped me to understand my customers better, as well as helping us in making our marketing campaigns more effective. It also provides great insights into where we can improve on our current services or products with respect to different customer segments. Sometimes when you are using such tools for too long time they tend to get complicated which sometimes makes them difficult to use. So, try out this tool once before deciding whether its going to help your business at all or not. We have used data reef for understanding our market segmentation and providing insightful information for product development and marketing strategy.