I am very surprised and shocked by the price increase after the wild land appeared on the Shark Tank. I ordered once through Amazon and most recently ordered directly from the supplier. The bag was originally going to cost $49 for £18. Our bitch has severe EPI and this was the first food we found that she responded well to at a reasonable price. I was going to order another bag today and was told the 'new price' was $70 for an 18 pound bag. I'm saddened by the values advertised and the "why" behind the company making the product to learn that the company with the least market growth decided to use propaganda to increase your bottom line. This shows customers that the mission statement of changing the industry and supporting our furry friends is obsolete. Unfortunately we will continue to find more affordable foods to support our dog's digestive system.
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