The ability to use historical data as well new market intelligence from our team of in-house experts makes this tool extremely valuable! We are able solve problems with current trends or potential future issues through its powerful analytical capabilities (ease). I have not encountered any downsides yet but would like more integration into Salesforce CRM so we can see all aspects within one platform instead having some parts hosted externally which leads me believe there may be room here? This solution has been very effective at solving an issue where it was difficult getting accurate information about what competitors were doing across multiple channels including social media - now they just show up when you search them!!