I'm a HORRIBLE eyeliner so this was a godsend. It's creamy so doesn't stick to the eyelid when applied, but dries in about a minute so it lasts all day. When I want to achieve a darker look I apply a black or navy eyeliner and then apply it on top - it smoothes out the judder from the dark eyeliner and looks a lot more interesting (like I really tried, if I really didn't) . I also sometimes wear it on its own because it's lightweight and looks a bit like metallic eyeshadow when blended, but is still good for class or work. I used to use Glossier's Lidstar (liquid eyeshadow) but found it worked much better - lasts much longer, doesn't fade and really hits the lid line. Even if it stays for a while (all day - 10 hours+) it is very easy to remove with a tissue or micellar water. It's great for hiding flaws or just as a backup so you don't need the world that you have no idea what you're doing with eyeliner. I also plan to buy gold/blue. (Note: You can find this item much cheaper in any other store - Bed, Bath + Beyond/Target/CVS/Ulta.)
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