Easy setup! It's very intuitive for beginners like myself who are not familiar with programming languages or other software development tools. The best way I can describe it would be as easy as using an online word processor such as Google Docs. There really isn't anything else about this product I dislike. This has been my go-to platform for over three years now and there have never been any issues at all with the service. I use MailCaray primarily because their price point allows me to run multiple campaigns without spending much money each month (less than $100). Using Mailcarray we've found success in our business by bringing in new clients via SEO.