The ability that this tool has allowed me as well my team members who are not tech-savvy have been able see our content live without any glitches or issues! I love how simple yet effective everything about optoin was from set up through publishing updates/changes etc..
There really isn't anything i dislike but would like if there were different templates available so we could use them instead (maybe free version) when using certain features? That's all though because its very user friendly even those new at creating blogs will be fine within 5 mins once they've used one post feature before editing another blog which saves time overall!!