I love how easy it is with this tool! It's very intuitive as well - anyone can use it without needing extensive training or experience in data collection/analysis (which we all know isn't always possible).
The interface could be more user friendly if there were some "shortcuts" that would make things easier when using certain features such as creating custom filters etc., but overall great product!! We are able monitor our social channels daily which makes us aware whenever something needs attention quickly before any damage occurs.