Heartcount gives you great insights into your customers' buying behavior which in turn helps us make better decisions for our product offerings as well helping with targeted marketing campaigns at scale (hundreds of thousands). The UI could use some improvement but it's very user friendly once you get used to its layout/features.- Greatly reduces time spent analyzing large datasets. - Helps understand customer preferences & wants across multiple channels such as web chat / email etc so we can drive more relevant offers down funnel.- Provides actionable insight when compared against competitor products or services offering similar solutions.-Helping reduce cost per lead by providing recommendations about specific content types vs others available through other platforms like Google Ads.