This software makes it easy for me because I can access everything in one place at once instead having my contact info scattered across several programs (Outlook + Gmail). Also being able have all things under ONE roof has made life easier when trying new clients or even searching! For example if someone sent out information through emailing they would be unable find them without this program so there's less time wasted looking up where something was emailed/sent via text etc when compared before using outlook 4 gmx.