I like that it is simple to use, quick to set up, easy for end customers (clients) as well as agency staff to understand. The ability to have multiple versions of an ad in one campaign with different targeting options. It helps us monitor performance across all channels. The reporting features are not so user friendly. However sometimes if you don't know what you're looking at then they can be tricky to work out from the reports alone. Also there's some confusion around exactly which ads go where. Once we do figure this out though its been great! We've got many clients using this product now, and everyone loves how intuitive the platform is to create campaigns without having any coding experience. It is very easy to use, has many features that make it easier for users to manage their data from multiple sources such as email marketing campaigns or social media platforms. I recommend using this software because of its ease of use and powerful tools. The price can be expensive but if you have enough resources then there's no problem in paying for something like this. This tool helps me organize my work by providing an interface with all the necessary information about our customers.