I like that it is simple to use, quick to set up, easy for end customers (clients) as well as agency staff to understand. The ability to have multiple versions of an ad in one campaign with different targeting options. It helps us monitor performance across all channels. The reporting features are not so user friendly. However sometimes if you don't know what you're looking at then they can be tricky to work out from the reports alone. Also there's some confusion around exactly which ads go…