The ease of use with having all my business apps under one roof! I love that there is an app or feature available at any time without waiting until it has been added officially as part of their service line up (such like other providers). There are some downsides though since you may not be able find something if its only released recently but overall this was good experience so far using centralapp services!! It helps me stay organized easily via keeping everything together which saves alot of paper work when sending documents back n forth etc..