The ability for our Sales team members at any level of experience or skill set have access via mobile devices which makes prospecting much easier than ever before! We are able build relationships with contacts quickly without having them jump thru hoops like they do when using traditional methods such as cold calling / e-mail blasting/ etc.. I love how easy it has made reaching out past my current network into new areas we would never normally reach - this allows us greater opportunity by expanding both scope AND depth within those opportunities!! It's not perfect but what product IS? If you're looking where your competitors aren't then look no further & give me some feedback please.