WOW! This is great! This brand is a thin consistency that applies easily and evenly with a doe foot applicator. The product dries relatively quickly, without being at all sticky or goopy. While it's not the longest wearing I've ever used, that's ok w me. It holds up to basic beverages, and ordinary wear, and still looks decent. I have purchased several of the brand's matte lip cremes, and each is a five * choice.
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