I like that you can track comments/responses for each post or comment as well see which posts are most popular! The rep vault makes tracking all of my social media accounts very easy because everything stays organized within one area instead having several tabs open at once!! Sometimes there's lag between when something goes live online versus being able to pull up an older version so this could be more efficient if they implemented some sort automated "archive" function - but overall great product! Make sure reps use other tools such as Buffer etc., too help keep their content fresh before posting into Vault (which auto pulls from those sites).
We have seen quite significant improvements since implementing Social Insight Pro and using multiple sources including Twitter Search API & Facebook Graph APIs along wth Google Alerts. Also seeing how much traffic we're getting form specific outlets helps us decide where best spend time promoting products / services vs just simply waiting until people find out about them through wordofmouth alone -- helping.