The platform is very easy to use with no technical expertise required in order to deploy it across your entire organization or department!The reporting section allows you to drill down into any aspect that interests you within one report rather than having multiple reports from different systems when looking at overall performance as well as each individual channel's results. I have not found anything negative about this tool so far - if anyone does let me know what they are missing out on by using another software! We've used demandlab extensively over several months to improve our online lead generation process. They were able to provide us custom segmentation which allowed increased targeting capabilities while also producing more qualified leads due their ability to track historical data through analytics tools such as google ads 360.