I really like how easy it is to set it up and use the tool. I can literally add my website URL and start tracking right away. The reporting part is also very user-friendly - the dashboard looks nice and organized. I dislike that they don't have any integrations for other tools. We're trying them out but haven't found anything we love so far. If you're looking for something simple, this could work well for you. We're doing keyword research and want to see where our traffic is coming from (domains) and what keywords are converting best. I love that it helps me track my conversions by pages viewed. It's easy to use for any marketing team member who is not an engineer or developer. The customer service has been great when we've had questions about our account. We are able to see what parts of our website visitors don't convert vs those who do. This was helping us identify opportunities for improvements which helped drive more leads into our funnel.