We can easily integrate the website with our gamification platform which helps us enhance engagement levels among users as well as provide great user experience for them.
The interface could be little bit improved but thats just my personal opinion I have heard of other people saying its good too so we should not complain about it at all. Its worth giving it try if you are looking into integrated tools where your whole strategy revolves around gaming then this is what exactly suits you! It has been beneficial from various points like; increased engagement rate (which translates directly to more sales), better retention rates for existing customers etc.