The best thing about this product is its flexibility in terms of customization as it's very easy to implement with any platform you use.
Once installed there are no limitations when using the software unless specified by Adobe itself which I think we can live without because most limitations have been solved already like tracking IP addresses at all times or blocking certain domains from being used again etc. It makes sense now more than ever before since Google has blocked many advertisers' access due to some violations (not necessarily related to AdLightning). We're able to track what happens after an impression so if anything wrong is done then we know exactly where it comes from.