I like that it allows me to generate leads from my website, Facebook page or LinkedIn profile in one platform. It also offers great features such as auto email follow up with our prospects once we've taken their lead information! The ability for users to easily add multiple websites is very helpful too. There are a few minor issues but they're not enought to drop this tool off. We use Lead Loft to take all of our online generated leads into Salesforce so they can get more info about each prospect. They then have access to any other data that may help us sell them on our products/services.