The best part of this product is its ability to connect with other applications such as Salesforce or Dynamics 365 which makes it easy for users who are not familiar with API's like Zapier etc.
I dislike how sometimes there can be errors when trying to access some data from another application via API but usually these issues get resolved quickly once you contact support team. We have been able to integrate our CRM (Salesforce) into our ERP system using APIs provided by BP 3 so we don't need any custom integrations anymore.