I love how easy it allows me to create my own logo templates. It also lets me set up rules for all the elements so they stay organized and are easier to use with out having to mess around with layers or separate files. The only time i would say anything could be improved, is if there was more information (or a tutorial) available about using sketchcop specifically for logos. My clients have been very happy with the results. I like how quickly it allows me to create my product mockups from scratch, without having to spend an hour or more researching what fonts will look good with each other. It's also very easy for designers who aren't used to working digitally (such as myself) to figure out how things work. The font library leaves something to be desired - there are just too many choices! We've been able to use this tool to make quick decisions about our logo designs before going into production.
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