Review on Pivian Marketing Cloud by Brandon Addison

I love that we can use our data to target specific groups within our organization when creating campaigns for email or social media outreach. Also like how easy this program makes it to create new lists with different criteria from what you are currently using. There isn't anything really bad about this system; however, there could be some improvements made regarding user interface. This software has been very helpful for us as we were able to easily segment our leads by interest level, type of business they are contacting us about, etc., so that we know who needs more attention before sending out any follow up communications.