
I have highly processed blonde hair and I'm in my sixties. Over the years, I have tried dozens of color-treated or toning shampoos. This one is beyond any product I have tried and worth every penny. It only requires a small amount (although I wash my hair with a watered down cheaper shampoo first). I could tell when I rinsed the shampoo out of my hair it was a game-changer. It felt like 'real' unprocessed hair! Color looks nice too and it's been two months since I had highlights. Highly recommend!

PHYTO Brightening Shampoo With Natural Ingredients, 6.7 Fluid Ounces For Radiant Hair
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