I love that you can build robots from scratch without needing any engineering or programming skills!The customer support has been amazing as well - they've helped me in many ways with my bots' development (I'm still very new).
They're currently working hard at making their SDK open-source so more people will benefit form its power/flexibility when building bot solutions for themselves too :) This was an easy way into AI / Robotics because we were able solve all our business problems using these simple programs which anyone could understand easily enough even if there's no technical background required whatsoever :D.